The “Which Platform?” Dilemma
One of the first questions clients ask us at Xiphos Webcraft is: “Should I use Wix, Squarespace, or WordPress?”
It is a fair question. There are dozens of website builders out there, and many of them promise you a website in minutes. But here is the truth: fast and easy often means generic and limited.
At Xiphos, we build the majority of our client sites using WordPress paired with Elementor Pro.
We don’t do this because it’s easy for us; we do it because it is the best long-term investment for you. Here is why.
1. You Should Own Your House (Not Rent It)
Platforms like Wix or Shopify are “closed systems.” You are essentially renting space on their servers. If they raise their prices, or if you violate a minor term of service, they can shut your site down, and you lose everything. WordPress is open-source. When we build you a WordPress site, you own it. You own the code, the database, and the content. You can host it anywhere you want. If you ever want to move to a different hosting provider, you can pack up your digital house and move. You have total control.
2. Elementor: Design Without Limits
Many agencies rely on pre-made templates. They buy a theme, change the logo, and hand it to you. The problem? Your site looks exactly like 500 other sites on the internet. We use Elementor, a powerful visual page builder that allows us to break free from the “grid.”
Custom Layouts: We can design unique headers, footers, and product pages that match your specific branding.
Animation & Motion: We can add subtle animations that make the site feel alive and modern without slowing it down.
Mobile Editing: We can fine-tune exactly how your site looks on a phone versus a tablet, ensuring a perfect experience on every device.
3. Scalability: Built for Growth
You might just need a simple brochure site today. But what about next year?
Do you want to add an online store?
Do you want to sell online courses?
Do you need a booking system for appointments?
With standard website builders, you often hit a “ceiling” where you can’t add these features without starting over. With WordPress, the ecosystem is massive. We can plug in e-commerce (WooCommerce), membership areas, or complex forms seamlessly as your business grows.
4. Google Loves WordPress (SEO)
A pretty website is useless if nobody can find it. WordPress is built with clean code that search engines like Google find very easy to read. When combined with SEO tools, we can optimize every single page, image, and meta description to give you the best chance of ranking on page one.
