The “Landlord” Problem
Imagine you spend five years building a beautiful shop. You paint the walls, you fill it with inventory, and you bring in thousands of customers. But there is a catch: you don’t own the building. You don’t even have a lease.
One day, the landlord walks in and says, “I don’t like the way you decorated. Get out.”
In an instant, your business is gone.
This sounds like a nightmare, but it is exactly what you are doing if you rely 100% on Instagram, Facebook, or LinkedIn. You are building business on rented land.
At Xiphos Webcraft, we want you to own your success, not borrow it. Here is the crucial difference between social media vs website ownership.
1. The “Ban” Anxiety
It happens every single day. A business owner wakes up, opens Instagram, and sees a message: “Your account has been disabled.”
Maybe you used a copyrighted song by accident. Maybe someone reported you. Maybe the AI made a mistake.
If you don’t have a website, your entire customer base disappears in a second. You have zero way to contact them.
Social Media: You are a user subject to their rules.
Website: You are the owner. No one can delete your website but you.
2. The Algorithm Trap
Even if you don’t get banned, you are at the mercy of the algorithm.
Remember when reach was high? Now, you might post a photo and only 2% of your followers see it.
The platform forces you to “Pay to Play” (buy ads) just to reach the people who already follow you.
When comparing the risks of relying on social media versus a website, remember: Google doesn’t hide your website from people searching for you. A website is a stable, consistent foundation.
3. Followers vs. Email Lists
Here is a hard truth: Followers are vanity metrics.
You don’t own your followers. Mark Zuckerberg does.
However, if you have a website, you can collect email addresses. An email list is digital asset ownership.
If Instagram shuts down tomorrow, you can still email your list and say, “Hey, we have a sale!”
That is true power. That is a long-term business strategy.
4. Valuation: Can You Sell It?
If you ever want to sell your business in the future, an investor will ask: “What assets do you have?”
Trying to sell an Instagram account is difficult and often against the terms of service.
But selling a business with a high-traffic website, a customer database, and a solid domain history? That is valuable. A website increases the actual cash value of your company.
The Xiphos Advice: The Hub & Spoke Model
We aren’t saying you should delete your social media. We love social media! But it should be the “spoke,” not the “hub.”
Use social media to get attention, but always move that attention to your website.
Stop renting your future.
Let Xiphos Webcraft build you a digital home that no one can take away from you.
